Venisha Henry: Researcher for Comparative/ Competitive AnalysisKayla Mendez: Content Strategy for Common Issues with SpotifyChelsea Davis: Visual Design of personas The Brief:Develop a new Spotify feature based on the user’s needs. Process: Develop a screener and in-person interviewsSynthesize data through affinity mappingDefine most-wanted common issuesCreation of personasCompetitive and Comparative analysis Design features Interviews:Of the twenty-four […]
Spotify Case Study
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